Technical Assistance Workshops



Hearing Loop Training 

March 21, 2023 at 11:00 a.m.

Historic Courthouse, 71 Main Street, Building 3, Flemington, NJ 08822

Email by March 20, 2023 to let us know you're coming.

The Hunterdon County Cultural & Heritage Commission now has portable hearing loops available for loan to our arts and history nonprofit organizations! The loops are a great asset for ADA compliance. Come to the training session to learn how to use this equipment.


May 23, 2023 at 10:30 a.m.

Hunterdon County Library, 314 NJ-12, Flemington, NJ 08822

Light refreshments will be served!


Next Practices for Nonprofit Boards

June 13, 2023 at 10:30 a.m.

Hunterdon County Library, 314 NJ-12, Flemington, NJ 08822

Light refreshments will be served!

Building a healthy, active, and effective board of directors can be a challenging task, especially for smaller groups. Next Practices for Nonprofit Boards takes a look at traditional board “best practices” and guides participants to new ideas that are more effective in today’s complex environment. Topics to be covered include strategies for locating and recruiting new board members, techniques for preparing them to be effective community ambassadors, and collaborative approaches to board governance that support the organization’s mission and success.

Presented by Allison Trimarco, the owner of Creative Capacity (, which works with nonprofits to develop creative solutions to their management challenges. For more than 20 years, Creative Capacity has worked with cultural organizations all over the nation (but especially in its home state of New Jersey) on planning, board development, and fundraising projects. Allison has a particular interest in how small and mid-sized arts and cultural groups can make a positive impact on their communities. She earned her Master’s degree in Arts Management with highest distinction at Carnegie Mellon University, and her Bachelor’s degree in Theatre cum laude at Smith College.


Digital Marketing for the Arts

September 20, 2023 at 10:30 a.m.

Hunterdon County Library, 314 NJ-12, Flemington, NJ 08822

Light refreshments will be served!

Whether they pick up where they left off, present new work, or start from scratch, arts, and cultural organizations are again opening their doors. But how do you coax the audience out of their house and back into yours? How do you overcome their hesitation to gather together again for an afternoon or evening? The trick is to remind them of what they are missing, the thrill of a live performance, a unique experience, or the excitement of a new discovery. This one-hour workshop will take attendees through the elements of a content-based digital marketing campaign designed to appeal to the target audience of a particular organization. The workshop topics include:

  • How marketing arts and culture organizations are different from commercial marketing business
  • Clarifying the mission and creating a Brand that aligns with the mission
  • How to create a content strategy that supports the mission and appeals to the target audience
  • The elements of an effective website
  • Creating a Social Media Strategy
  • Using Social Media to support your website
  • Using Email to encourage ticket sales

Presented by Michael Pilla, who has held creative leadership positions with and ModemMedia, overseeing the creation of websites and interactive advertising for Fortune 500 companies, including Clinique, Ford, IBM, GE, and UBS. He started Pilla Creative Marketing in 2003 to bring the power of online marketing to businesses and non-profit organizations. In 2022 he founded CLIX forTIX: Drama-Free Digital Marketing for the Arts to help arts and cultural organizations recover from the COVID lockdown. Michael holds a BFA from Pratt Institute and a Mini MBA in Social Media from the Rutgers Business School and is a Solution Provider for Constant Contact. He regularly conducts workshops on how businesses and organizations can get the most from Social Media and E-Mail Marketing. He has spoken at events for The Manhattan Chamber of Commerce, The Arts and Business Council of New York, Microsofts Mega Marketing Week, The Center for Non-Profit Success, and the Off-Broadway League. He is also the author of You Ought to Be in Business. A Practical Guide for the Self-Employed. It has been called A humorous guide for the serious entrepreneur.”



  • Hearing Loop Training, March 7, 2021