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Dated 05/11/2006

County Health Department
First-of-Kind Lyme Disease Awareness Sign Campaign Launched As Highest Risk Period Begins

DATED: Thursday, May 11, 2006
CONTACT: Hunterdon County Health Department 908-788-1351
CONTACT PERSON: Carl Rachel, Public Relations Director
EMAIL: crachel@co.hunterdon.nj.us

Hunterdon County has some of the highest confirmed Lyme disease cases in the U.S. on a year-by-year basis. To help address this persistent public health threat, the county department of health is using creative marketing - literally taking the message right out into the field and sticking it in the ground where deer ticks roam.

Dr. Eddy Bresnitz (far left), Deputy Commissioner of Health with the N.J. Department of Health & Senior Services, joins Hunterdon County Freeholder Nancy Palladino (far right), county health department director, John Beckley, and health educator, Darlene Andes, to place the first of 200 Lyme disease awareness signs that will appear across the county during the highest risk period, mid-May through July.

Hunterdon County is the first county in the state to experiment with this public health sign campaign. The Lyme disease alert signs are being posted in strategic public areas that are popular with both residents and deer ticks, encouraging people to recognize the need to adopt the self-protection habit of checking for ticks and removing them promptly.

For additional information on Lyme Disease, please visit:  www.co.hunterdon.nj.us/health/lymeinfo.htm

Photo taken May 9 at main trail head in the Bernadette Morales Nature Preserve, Flemington-Raritan. at the Outdoor Lyme Disease Photo Op and Media Session

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